Breaking the Mold: A New Approach to Website Building
“Your website is your digital storefront, make it unforgettable”
Improved Online Visibility
Vision Digital Solutions proudly collaborated with Buddalife, a dynamic e-commerce platform specialising in health and wellness products. Boasting an extensive range of high-quality offerings, Buddalife sought to cater to the needs of health-conscious consumers. However, despite their outstanding product line, they faced challenges in reaching their target audience due to an under-optimised website that failed to rank well in search engine results.
Recognising the potential for growth, Buddalife partnered with Vision Digital Solutions to overcome this hurdle and maximise their online visibility. Our team of experts conducted a thorough assessment of the website’s structure, content, and overall performance. By identifying areas for improvement and implementing strategic SEO initiatives, we aimed to transform Buddalife’s online presence, making it easier for potential customers to discover their exceptional selection of health and wellness products.
The Big Problem
Buddalife’s website, though offering an impressive array of health and wellness products, was inadequately optimised for search engines. This deficiency significantly hindered their ability to reach prospective customers who actively sought such products online. Consequently, their online visibility was limited, and they struggled to attract the attention their brand deserved, leading to stagnated growth in sales.
The absence of a robust SEO strategy meant that Buddalife was losing ground to competitors with more effective online marketing campaigns. This pressing issue not only impacted their ability to scale but also restricted their potential for capturing new customers and retaining existing ones, ultimately affecting their overall market share in the health and wellness sector.
Where To Begin?
Vision Digital Solutions began by analysing Buddalife’s website structure and content to identify areas that needed improvement. We used various tools to assess the site’s performance, including Google Analytics and Search Console. This analysis revealed several issues, including duplicate content, missing metadata, and a lack of internal linking.
After the analysis, Vision Digital Solutions conducted keyword research to identify keywords that could drive more traffic to Buddalife’s site. We used these keywords to optimise the site’s pages, including updating metadata, adding relevant internal links, and optimising content. This helped to improve the site’s relevance and authority in the eyes of search engines.
Custom-Designed Migration Plan
Vision Digital Solutions designed a custom migration plan to move the site from Shopify to a WordPress multisite. A WordPress multisite is a feature of WordPress that allows users to create and manage multiple websites from a single WordPress installation. Each website on the multisite network can have its own domain, subdomain, or directory.
This means that instead of having a single website on WordPress, Buddalife can have a separate site for each different product offering. By doing so, we were able to address issues with the site’s structure and improve its overall performance, speed, and functionality. This innovative website build resulted in a better user experience and increased search engine rankings for the website.
Vision Digital Solutions implemented a link-building campaign to improve the website’s domain authority and credibility in the eyes of search engines. We achieved this by creating high-quality content and securing links from reputable websites. This helped to increase the site’s visibility and improve its search engine rankings.
A Successful Ending
With a comprehensive approach, Vision Digital Solutions implemented a multi-faceted strategy that included an in-depth analysis of Buddalife’s site structure and content, keyword research, and on-page optimisation. In addition, we custom-designed a migration plan to enhance site functionality and implemented a robust link-building campaign. The impressive results speak for themselves: a significant boost in organic traffic, improved search engine rankings, and a remarkable 15% increase in conversion rate, ultimately resulting in increased revenue for Buddalife.
Are you inspired by Buddalife’s success and ready to take your business to the next level? Don’t miss out on the opportunity to achieve similar results! Reach out to Vision Digital Solutions today and let our team of experts craft a tailored strategy to elevate your online presence and drive your business growth. Visit our website or call us now to schedule a free consultation, and together, we can transform your digital marketing journey into a success story!